The Ashland Public Library understands that libraries, along with a wide range of other service and retail organizations, are facing tougher, more numerous challenges than ever before. Our funding model is changing we are moving from a state funded system to a greater dependence on local funding, and therefore we are more concerned about our voters. Our competition is changing and growing. In many libraries, our circulation figures and foot traffic have plateaued or are decreasing. How do we respond to these trends?